Introducing Theta Analytics

Our initial focus was on business intelligence and data warehousing, and appropriately the practice, now 60 strong, was known as Theta BI. Now, on top of this traditional business intelligence, with advanced analytics techniques and tools, we can do much more with data than was previously possible.

Our new name, Theta Analytics, reflects this new reality.

More data is available than ever before, from many different sources. Some data might reside in business systems, or in a data warehouse. Other data might come from external sources, like social media and mobile apps, or from demographic, climate, IoT and other data sources. The value of that data is best realised when it can be combined, analysed and visualised, fast.

New tools and technologies that make that possible – including machine learning - are now available and affordable. Says Head of Theta Analytics Gary Blumgart:

“It’s now cheaper to store huge data volumes, and easier than ever to perform sophisticated data analyses and mash ups, across the organisation. There is a huge potential upside for organisations who invest in advanced analytics. Combining data sources can yield new business insights, and help organisations to predict and anticipate future conditions. With analytics, decisions can be made more quickly, and with more confidence.”

Convergence is another relevant trend, with analytics increasingly embedded in applications, and relevant to the full spectrum of digital tools and technologies. Says CEO Rob Lee:

“Theta presents a unique offering to customers looking to become more data driven – which of course goes hand in hand with digital transformation. As well as expertise across a range of analytics tools, we invest in research and innovation, working with the latest technology to help our customers innovate and grow. We have data scientists, machine learning and cognitive technology specialists on staff, for those looking to get into advanced, predictive and prescriptive analytics. And our integration team can connect your source systems to analytics products. We really are a one stop shop.”

Analytics has always been an important part of what we do. Making more of data has the potential to transform organisations, and as Theta Analytics we are keen to join and support you on the journey.